2015 Online Business Goals + Fears

ELECTRONîCADreams are goals without deadlines. I will kill my dreams of financial independence and make them a reality. Rawr!

I’ve been inactive on this blog for a long time. I truly regret that. My 2 main reasons for this lack of care are excuses and focusing on my authority site PharmacySchoolHQ.org.

But now, I rejoin the ranks of “transparency” blogging and share my journey towards financial freedom.


PharmacySchoolHQ Goals (my Authority Site)

2,000 emails

I roughly have 400 email subscribers. (I include my Facebook Groups in my community number on the website, which is why it’s almost 1,000).

Using OkDork marketing plan system, I calculated that I need:

4 emails daily to achieve 2,000 emails by the end of 2015.

I don’t think this is possible until July/August. So, to overcome this, I’ve created a diagnostic tool that answers my target market’s greatest question and an email course (autoresponder).

Launch 2 ebooks

I know ebooks take a long time to complete, and the process can become discouraging.

That’s why I’m vlogging my journey (see the first video here).

By April 20th, I plan to release my first official ebook for my Pharmacy School site. I will share with you every step of my process, from finding topics, to writing, to marketing the book. I just signed up for Tom Morkes’s Publishers’ Empire, which I’m sure will lead me to success.

I will steal multiple ideas (mostly marketing ideas) from great people like Austin Netzley, Chandler Bolt, Nick Loper, and Scott Britton. (note: it’s not stealing if they blog about it 😉 ).

Systemize 3 course sales funnels

At this moment I have two courses that converted around 2-3% on my email list after I used Jeff Walker’s Launch formula. I have another course in the works.

I need to systematize the selling process for each course. What I mean is that I need to build the autoresponder sequence for each course in conjunction with my website’s opt-ins.

Create membership site

I plan to build a basic membership site for my audience. It will be fairly similar to Ryan Gray’s Med School HQ membership site. Whether students will pay for this or not remains to be unseen. The response I get from students (over the phone + Skype conversations) appears like they have a wet appetite for this product.

The premed student niche has multiple businesses that cater to them in a variety of services, while the prepharm student niche remains relatively untapped, and underserved. This may be because there isn’t enough of a market there. This fact mildly scares me with my business ventures, but I believe that I can build the systems to produce recurring revenue. I’ll address this “problem” below under my first fear.

Create + launch podcast

There is no podcast that serves my niche audience. I did pretty well with my first podcast, The Leadership Dojo, achieving 20,000 downloads in the first month (with no active platform or no joint ventures).

I believe this podcast will add rocket fuel to my site’s traffic, email list, and sales.

Generate $20,000

This seems lofty to me.

My previous launches generated around $700. I had a much smaller list (~200) and didn’t know what the heck I was doing.

Will I be able to turn $700 into $20,000? Stay tuned… 😉


Online Magazine Goals

Generate $2,000/month

I will remain extremely vague on this point on purpose. I’ll leave it at this: I am paid for my article contributions by the amount of visitors to my articles.
If you’re into internet marketing, this may seem crazy to you. My jaw dropped when I found this.

This is highly irregular. You will likely not find such a gig anywhere on the internet.
I do not recommend seeking an opportunity like this for a revenue stream (unless you’re a pharmacist with a message, if so, send me a message).

The majority of online magazine do not pay their contributors (such as INC, Life Hacker, Success, etc.). I found this opportunity on a fluke and now it provides the majority of my business income.

I generated over $7,000 in December and January from my contributions and affiliates. I found a true “holy grail” of passive income.


AlexBarker.co Goals

Blog/Vlog once per week

I neglected this site and it’s eating away at my soul. I feel the need to talk about what I do on a business perspective for a few reasons:

  • I love to inspire others as to what’s possible online.
  • Continuously push myself to improve on everything I learn.

Increase email list to 500

Small goal I know. But as I watch people who document their journey (Jon Haver, Nick Loper, Pat Flynn, Gael Breton, Ron Stefanski) I’m not only inspired to take action, but to tell my story too.

That’s why it’s so important to start now. Who know? Maybe after my book launch journey, I can turn that into an email course for new visitors 😉

Launch my Wife’s AudioBook Narrator Side Hustle

Heyo! My wife was inspired to join the ring of online business! I’ve never been more proud of her.

She has wonderful talent for the arts, specifically acting and videography. She’s currently helping with a locally produced film.

She plans to launch her narration business slowly, figuring out the kinks first. We’ve partnered with a former coaching client of mine to narrator a Christmas book. Nice!


3 Fears of 2015 

Yuck. I hate fear.

I especially hate the way it affects my decision-making process. I also dislike admitting that I’m afraid in front of the human race (on the interwebs).

1)      I’m afraid my authority site is wasting my time

The profession of pharmacy is in turbulence mode. (skip ahead if you’re not interested in the pharmacy market).

There are so many unknowns with America’s healthcare system that it has everyone scared. On top of that, there’s a HUGE increase in the amount of pharmacist graduates (nearly 200% increase in the last 15 years) and relatively same amount of jobs available. This has every pharmacist in a tizzy, complaining that the profession is watered down and there won’t be any jobs for pharmacists.

How does this affect my website?

Google Trends of “Pharmacy School”

Screen Shot 2015-02-09 at 9.16.51 PM

This is from Google Trends. And simply, this says that over the last 10 years, there has been a significant decrease in interest. (of note, searching Google Trends for “Pharmacy” shows an increase in the last 10 years… interesting…).

One reason for the decline may be the negativity online concerning pharmacy as a profession. It is discouraging students from applying to pharmacy school. Thus, my site isn’t as popular (it’s not solving their problems).

However, there’s potential…

Simple economical thinking:

Increased number of graduates + stagnate job growth = too many pharmacists

Who thrives in this kind of environment? Companies. They get to pick the best of the best candidates.

But who can make pharmacist into the best of the best? A Career Coach

There’s a great potential for this authority platform to help pharmacists become the best in the CV pile. While this business idea hasn’t come into fruition, it’s a definite possibility for the future.

2)      No one will care

I hate the idea of writing something that doesn’t change someone’s day. My goal is to create something that inspires life into people. I suppose this is my greatest fear: to create something worthless.

3)      It won’t generate a sufficient income

While I enjoy my job, I’d rather not spend my “free” time on something that doesn’t fulfill it’s ROI (return on investment). As a pharmacist I make over $100K per year (Click on the link if you’d like to see my pharmacist income and budget, password: pharmacistincome). Thus, I make over $50/hour, which is crazy awesome.

So, I would prefer that my time spent on these projects would yield the same results or higher.

Last year, I made over $6,000 from my online business. I spent at least 500 hours on my businesses in 2014. That’s $12/hour. Ouch.


How do I beat those fears?

Share them with you

I know a Best Selling Author, goes by the name Acuff, who says that Fear loves it when you don’t talk about what you fear. Because then, Fear takes control and creates mediocrity in your life. It pushes you away from taking action.

Take Daily Action

Persistence is the key to online success. I see this time and time again. I’ve mentioned quite a few people above who failed at multiple online ventures and yet come out on top with their income reports.

If you wait for all the lights to turn green before starting your journey, you’ll never leave the driveway. – Zig Ziglar

What are your 2015 goals? Can I help you achieve them?
What are your 2015 fears? Can we jump on a call together and defeat them?

About the Author Alex

Melissa AuClair says February 10, 2015

Alex, thanks for sharing your goals, fears and your plan! It’s the organizational flow I’ve come to respect you for- and I’m excited to see how your plan is going to work itself out; it looks like it is doable (even if it is a bit intimidating)! Looks like lots of good things for 2015 🙂

    Alex Barker says February 12, 2015

    Thanks Melissa! 😀
    I’m excited that Megan is working with you on your book! She’s very happy with the progress 🙂

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