Category Archives for Side Hustle

The Burden of Choosing A Niche

Anyone who tells you the path to success is clear hasn’t walked the path yet.

I won’t pretend that I have it all together, as much as my inner pride wants me to pretend so.

My greatest struggle as a side hustle entrepreneur is choosing a business model and sticking with it.

I realized that over the last 4 years, I changed my path 4 times.

I started with leadership and self-development for 8 months on the Leadership Dojo.

I did Pharmacy education on pharmacyschoolhq.org for 8 months.

I tried for 10 months to grow a self-development podcast called the 66 Day Experiment.

I did coaching for side hustlers for the last 8 months.

I know those months don’t add up to 4 years. That’s because I distracted myself with shiny objects (distractions) in between projects.

These businesses generated awesome revenue, but money is easy to make. I could do just about anything and generate a profit.

My burden is knowing that I’m at a crossroads as my next step as an entrepreneur. I could do so many things, but I am not 100% confident in a single one. Plus, if I choose a new path to walk, a new niche if you will, then I question myself by asking, “When will you give up on this endeavor? When will you grow tired and shift your focus on a new topic?”

I don’t know the answer yet.

But that’s okay. There is no success roadmap. My wife reminded me today that Edison failed 1000 times before finding the right filament for the light bulb.

I may have “failed” 4 times, but that doesn’t mean I can’t succeed in the future. Plus, those failures did make money!

There’s hope for you if you feel the same as me. You may not be sure what to do next. But what I do know is this: take one small step forward to the next idea.

Can You Bounce Back From “Failure?”

 

My wife and I talk about failure once a week.

This past week I deemed myself a failure. My wife and I recently attended Podcast Cruise and I took the week off from my 28 day writing challenge.

Every day I struggled with my challenge and my motivation to follow through with writing every day. And because I struggled, I told myself that I’m a failure. And so, I didn’t write! I fulfilled my own negative-prophecy.

And that is when most people give up. We tell ourselves that we will never succeed because we messed up once.

Imagine if we told our inner doubts to infants learning how to walk. “Well, you fell on the ground again. I guess  you can’t walk.”

Like any infant would, we need to get up and try again.

Cheers

So You Hate Your Job…

I spoke with a frustrated pharmacist last week. He wrestles with the decision to quit his disappointing job. He reached the “top” of the corporate chain, or at least as high as he wanted to go. This pharmacist spoke powerful words about how much he hated his position, “I jump from job to job and can’t seem to find the right fit. Is *this* all that life has to offer me?”

I speak with at least one pharmacist a week who wants to leave their job.

I felt his pain, because I was there too.

I hated a past pharmacy job with burning passion. My reason was slightly different than most because I dealt with bullies. My life was miserable. I wanted to quit. I remember coming home to my wife and saying, “I don’t know how much longer I want to do this.”

Pharmacists everywhere know there is rising tension in our profession, especially in retail pharmacy. The latest polls show retail pharmacist job satisfaction declining at an abysmal rate.

If you are a stuck pharmacist (or any job) who hates your job, don’t fear. You’re not alone, and there is a way out.

The First Step

Give yourself the room to accept where your current situation.

You see, a part of me felt like my situation was all my fault. I felt almost like I deserved my predicament. I felt trapped.

It was like I tried to deny my situation to myself and others. I didn’t want people to know that I was unhappy with my job. I felt like if people knew, I would be labeled a failure, an idiot, a fool.

I felt like if I tried anything new, like a side-hustle business, I would be seen as a failure because I can’t figure out my career or that I would be labeled one of those weirdo’s who talks about dreams and goals.

The first step I took was admitting, “I’m here for a reason. This isn’t my perfect career position. I need to create a plan.”

I had to accept where I was, so that I could move on.

So many pharmacists I speak with blame themselves or others for their dissatisfaction.

Let go and move on.

Overwhelmed and Stuck Pharmacists

There is no end to the things you could start in order to change careers or start a business idea.

If you considered changing jobs, you could…

update your resume

update your LinkedIn profile

reach out to your network

attend a networking event

join a pharmacist association

search job websites

ask a friend for a recommendation

I felt overwhelmed just writing all those tasks. Being overwhelmed is like looking up to the top of a skyscraper and being told, “Make it to the top” without knowing there are stairs. It’s impossible!

So rather than trying to do too many things at once, we feel stuck, overwhelmed. It is easier to not take any action at all.

We tell ourselves it feels better to not do anything. We would rather accept our current amount of stress in the moment, than to push forward in making a change. Which in turn, only creates more stress and anxiety.

Take ONE Small Step

The way to the top of a skyscraper starts with one step. You don’t have to do everything at once. You simply need to take one step to get out of your situation.

Make the next step so small and easy that others would laugh at you.

For example, find and open your CV on the computer.

You may roll your eyes at this example, but that’s the point.

You don’t want to commit to a large task if you have too much resistance. You’re likely to say no to anything that sounds too big to do at once.

If you don’t take small step now, no one will take it for you, and you’ll continue in the same state.

One definition of insanity is doing the same over and over and expecting different results.

Take one small step.

Open your resume

Ask a friend for feedback about your crazy business idea

Heck, send me a private message

Don’t let your inner resistance stop you from making a change that could make your life better.

The job market is too big (despite what you may think). There are too many ways to make a living in this life.

There is no reason why you work at a job you hate.

The Reason Why You Can’t Finish Your Side-Hustle Projects

As of February 2017, I currently coach 5 side-hustle entrepreneurs who have day jobs. Each of them live busy lives. One of them works a full-time pharmacy job, has 2 kids, stays involved with industry groups, and has a few hobbies too. Life is busy for the side-hustle business owner.

I offered a coaching session to a fellow side hustler back in August 2016. We talked about his niche website, his following, and how to grow his audience and business so he could one day leave his soul-sucking day job.

We spent the majority of our coaching session together discussing his biggest obstacle: perfectionism. He wanted to launch a course for his email list, but felt like there were too many things stopping him from finishing it.

Have you felt like that?

Maybe you feel the urge to check one more blog post before moving forward. Maybe you believe you need to do more research before you work. Or maybe you want to scrap the entire approach and start a new one.

Whenever I hear about a project like this from a coaching client, like a book, course, or product, that is not finished, but in their words “requires more work”, I know there is a procrastination issue.

There’s something major missing from the client’s life:

DEADLINES

A quick story about the power of Deadlines.

Évariste Galois was a young French mathmatition during the early 19th century. One night, he got into a fight with another young man over a woman, and Everest was challenged to a duel.

Everest knew he would likely die in the duel, because he was a nerd (I know from experience as a nerd who fights a masculinity battle he can’t win).

Everest had so many ideas about theoretical algebra in his mind, but never put it on paper. He thought to himself, “If I don’t write this now, it’ll be lost forever.”

He wrote in his journal all night and into the early morning hours up until his duel. Sadly, Everest died in the duel as he predicted.

Months later, a friend sorted through Everest’s belongings and found his journal. As a fellow mathematician, he couldn’t believe Everest’s theoretical writings. The friend sent the journal to the local college, and later, Everest’s theories about algebra became breakthrough discoveries in the math field.

Deadlines are required for dreams

As a side-hustle entrepreneur, we begin our journey with passion to chase our dream. Our passion is quickly tested with trials, obstacles, rejections, and disappointments. We find ourselves lackadaisical about the journey after defeated by our obstacles.

Take the step now to set a deadline for yourself. Don’t think far off. Identify your first simple step that can be done in 15 minutes, then set a deadline for when it will be completed.

Bonus step: give yourself a reward when you complete your deadline. You’ll find yourself creating a new habit if you continue to give yourself rewards when you complete tasks.

Goals without deadlines are simply dreams that won’t happen.

Don’t let another wasted hour go by without identifying your deadlines!

How to Start a Coaching Business on the Side

Someone once told me that they didn’t like Star Wars: Rogue One because it took the realism out of Star Wars.

*eye roll*

I responded with, “Well, I think audiences thought the same thing about the Hobbit trilogy. I mean, who believes that dragons still exist?”

Unrealistic opinions are everywhere about popular culture, politics, and movies; and now it’s time to tell you about my opinions about gurus’ advice on starting a coaching business.

Many experts claim you need to do things such as…

attend a coaching university

receive a coaching certification

obtain coaching from the certified “best” coaches in our industry

I totally disagree.

While I think those ideas above are helpful, I believe they slow down becoming a coach.

The fastest way to learn how to be a coach, is to coach.

Winston Churchill once said, “I love to learn, but I hate being taught.” Humans were built to learn trial by fire rather than in the lecture hall.

Could you imagine if schools tried to teach how to ride a bicycle?

They would start off with identification of bicycle parts. Then move to memorization of the history of bicycles. Afterword, you would need to write a dissertation on bicycle theories. And only after you completed your final paper, could you then ride a bicycle.

I would give up on that system.

That’s why I recommend all side-hustlers start coaching for free at first. Why? Experience, gain testimonials, and learn what you love and hate about clients.

A coach in essence helps a person achieve their dream or goal. If you have a goal, then you’re human, a coach can help you achieve it. All clients care about are the results you can bring to them. Clients don’t care about your certifications. No clients ever ask me for my certifications (which I don’t have). Rather, anyone can experience my service in a complimentary session, then decide if my service is valuable to them. My slogan is “Build your successful side-hustle on the fast track,” because I know that I help my clients get to where they want to go faster.

Observing my clients results showed me that I can help people get what they want. I don’t need a certification to start coaching. I saw over the years my clients were achieving their goals quicker than they ever had achieve goals before.

Coach until you can’t handle the amount of people banging down your doors. I always am coaching new and interesting people, but I have a limit of how many clients I can handle (8). Never stop sharpening your skills.