I spent two years of hustling in business asking for sales from people who didn’t know me well. Whether I was promoting a course (like my mastermind course) or I sell my coaching as a “leadership and podcast” expert, I tried too hard to chase money.
There are a few problems with this mentality.
1) You can never have enough money.
I pursued the almighty dollar before my relationships when I started.
In my first year of business, I made an extra $5,000. Which sounds like a nice side-income, however, it quickly became not enough for me. I wanted more and the thrill of making money only pushed me down the path of desiring more income.
I suspect I could have made more over time if I pursued relationships first.
2) You see people as an avenue for your success
I know a fellow who started in the online world about the same time I did. If you just take the image he presents online, you would think he has it going on. He is doing well with his business. I’m happy for him.
But here’s what I know about him after receiving emails and talking with him.
He would rather have money than a relationship with people.
If you become an affiliate for him, you may find yourself uncomfortable opening his email promotions. He uses the sleazy internet marketing tactics that cause cringing.
I appreciate his boldness, but you can tell he cares only about one thing: money.
A Different Path
I was reminded today of the right path by a friend and fellow mastermind member Azul Terronez.
His business has been all about giving first. He started his “business” by making connections with the right people at conferences like Tropical Think Tank. He put relationships above closing deals. He genuinely cared for the attendees.
His approach lead to get a great client: Pat Flynn.
As a millennial, I know that I’m addicted to microwave solutions.
I become disappointed when people tell me “No” to my coaching. But Azul taught me that if I keep serving others first as a friend, it will return to me.
The Lesson Comes Full Circle
A friend and fellow side-hustler joined my mastermind over 12 months ago. He wanted to continue coaching with me after the mastermind ended, but he decided that it wasn’t a good time.
I was disappointed at first, but I kept in touch. I served him by helping him through a few challenges, and I didn’t ask to start a coaching relationship with him.
Fast forward to a few weeks ago, he contacted me asking for another coaching experience. That’s when I finally asked for a sale with him.
The real solution:
Be patient. Put people first.
You have to play the long game when playing business.
If you’re a coach, consultant, or freelancer, the best strategy is patience and valuing relationships over money.