Is Hiring a Coach Worth the Cost?

Does hiring a business coach waste money?

I remember when I first heard the term “Life Coach.” Immediately, I judged it as a job taken by a college drop out.

One of my favorite shows Parks and Recreation has a few skits poking fun at the idea of life coaching.

Over the last 4 years of my entrepreneur journey, I hired 5 coaches.

I hired each of them to help me with aspects of my side business. But I found our discussions often turned to answering questions about my life like,

  • Why do I procrastinate?
  • Why can’t I finish projects on time?
  • Why do I struggle with following through with my word?
  • Why do I chase distractions?

While I received valuable advice about business from each coach, I am more excited about the changes within myself. One of my clients had a similar experience, “You’d think the extra money would be the thing most people would be thrilled about, but I’m more excited about the positive mental changes. I faced my own negativity for years. I would tell myself things like, ‘No one will buy from you,’ or ‘You don’t have enough credibility.’ With Alex’s coaching, I found myself telling myself a different story. I’m hopeful for the first about my business!”

What I learned over the last 4 years of hustle, if you can change the way you think, then you can change the way you act. My five coaches helped me evaluate and change my thinking (especially all my negative thoughts), which allowed me to take faster action.

I track how much money I spent on coaches over the last four years, and how much revenue is generated from my endeavors. And if you check out my homepage, you can see how well those investments paid off. I paid coaches $125 to $400 per hour of time. But my return on my investment is calculable

Is hiring a coach worth the cost?

Perhaps a better question is, “Are your dreams, goals, and ambitions worth the investment?” or “What are your dreams worth to you?”

If your dream is not worth spending a few hundred dollars, then your dream isn’t worth much to you. Think about all the little things you buy throughout the week that give a momentary pleasure (coffee, fast food, Netflix subscription). Those dollars spent could be used on your big dream.

Imagine if J.K. Rowling thought her book idea wasn’t worth spending money on editors before submitting Harry Potter to big publishers, or if Chris Pratt didn’t pay for acting classes because his dream wasn’t worth it, or if… You get the picture.

You could set aside a few dollars every month and invest it in yourself. Use this month to buy a course to teach you a specific skill, or hire an expert to do it for you.

Don’t view your money a zero-sum game. Your money won’t be wasted on any coaching because, if you find a good coach, you will change the way you think and thus the way you act.

About the Author Alex